Proper Principles

The rules of etiquette are usually unwritten — they’re the underlying standards of society and the definition of a basic code of conduct that is acceptable within. Likewise, your daily routine starts with the basics: underwear and socks — the essential building blocks of your personal style. We believe that being properly dressed is a sign of good manners and so we drafted some guiding principles and tips to make sure your looks are as polished as your manners.

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