Journal

GQ - by MEGAN GUSTASHAW. The fashion gods have answered your prayers. Finally, you can wear a pair of no-show socks that save your shoes and feet from reeking in the summer, without looking like you’re wearing pantyhose. Now they come in aggressively cool colors and patterns, and good-quality fabrics, that say to the world “I get that these socks are kinda lame, but I’m owning it.” Plus, thanks to some tinkering with fit and the adhesive in the back, the good ones—like Etiquette—no longer slip off. We’re calling it a fashion miracle. More...

Finding the perfect gift for the little ones in your life is always one of the highlights of the holiday season. This season, with many specialty retailers offering chic toys for toddlers, and exclusive collaborations with fashion designers, such as Etiquette Clothiers luxurious baby socks exclusively available at Barneys NY. Full article available on W magazine or read online here.

Introducing a co-branded “tailored casual” collection of socks with a renewed vision of craft that builds on Tenue de Nimes’ authentic and long standing denim culture. A carefully curated trio line-up of signature Etiquette patterns including Tokyo Stripes, Harlequin and Big Dots crafted in three different indigo shades of Egyptian Cotton Mercerized mouline yarns. Each pair is carefully fastened with an organic cotton clothing label featuring an indigo silkscreen of the respective logos and partnership. The result is an appearance that maintains the look of cotton denim and a texture that evokes a true sense of indigo heritage and timeless elegance.

Designed in the Netherlands. Made in Italy.

GQ Magazine — Steph Curry says he plays better when he's feeling joyous. But how will the league's best shooter face the postseason after his team's unprecedented collapse in last year's NBA finals? Andrew Corsello asks Curry how he keeps his cool and swats away the nightmares as he tries to set the record straight about which franchise is the most dominant force in basketball. In this photoshoot Curry is sporting our latest AW17 collections of Etiquette mid calf socks. 

The rise of the specialist sock brand comes as no surprise to the pair: “In times of discerning consumption, where we want to know more about our purchases, brands that can show an expertise and authenticity are flourishing,” explains 001.

“International brands such as Etiquette Clothiers have performed well for us,” says menswear site Oki-ni head buyer Christopher Fisher. “Intricate, colourful patterns and quality are swaying our customers to these US and Japanese brands in particular.” (...) more

Japanese men's magazine Begin showcasing our Etiquette no show socks as a must-have travel essential to bring on your next expedition.