FT: The Sock Market Gains

FT: The Sock Market Gains

The rise of the specialist sock brand comes as no surprise to the pair: “In times of discerning consumption, where we want to know more about our purchases, brands that can show an expertise and authenticity are flourishing,” explains 001.

“International brands such as Etiquette Clothiers have performed well for us,” says menswear site Oki-ni head buyer Christopher Fisher. “Intricate, colourful patterns and quality are swaying our customers to these US and Japanese brands in particular.” (...) more